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3 Everfit alternatives for high-touch coaches

An honest look at Trainerize, TrueCoach, spreadsheets, and Amenti — real pricing at 20 clients, what each one is missing, and who should actually switch.

The short version

Stay on Everfit if you want to hand-pick your own AI and automation add-ons à la carte and don't mind the stack growing with you. Consider Trainerize if you need a large branded exercise-video library and a fully branded consumer app. Consider TrueCoach if you want simple, no-frills training delivery and don't need built-in nutrition — just watch the 5% payment fee if you bill through the platform. Switch to Amenti if you run a high-touch roster and want programming, AI photo nutrition logging, check-ins, and weekly reviews bundled at one flat price — in exchange for being early on a newer platform with a shorter track record.

The honest matrix

	Everfit	Trainerize	TrueCoach	Amenti
Programming	Strong builder; AI Workout Builder (Olly) turns notes or PDFs into a program	Deep exercise/video library; AI Workout Builder on paid tiers	Clean program builder, 3,000+ exercise videos	AI drafts a plan from intake; you review and approve
Nutrition	Food journal & macros included in Pro; unlimited recipes/bulk meal plans are a $33–39/mo add-on	Basic meal/macro tracking included from Grow ($9/mo) up; the Smart Meal Planner (2,400+ recipes, auto-generated plans) is a $20–45/mo add-on	Built-in macro/calorie goal tracking (coach sets goals, client logs) — no meal-plan builder; MyFitnessPal integration also available	AI photo meal logging included in the base price, every tier
Check-ins / reviews	Partial via Autoflow add-on: $24–29/mo	Check-in forms auto-send and flag no-shows on a schedule; reading answers and writing replies is still manual	Manual — no automated review assembly	Attention inbox + pre-assembled weekly review, included
Client app quality	Solid; custom branding on Pro+, group chat on Studio	Mature, well-reviewed; branded app $169 one-time (Pro) — stays under Trainerize's own App Store listing on iOS, not an independent one; a dedicated listing needs the pricier Studio/Enterprise tier	Mature; custom branded theming on Standard+	One app for training, nutrition, and chat together — newer, less battle-tested
Messaging context	In-app messaging; AI-drafted reply suggestions (Smart Response, Early Access)	In-app messaging, separate from program/nutrition views	In-app messaging	Chat sits next to the client's plan and history in one record
AI assistance	8 named AI tools (assistant, workout builder, nutrition generation, and more) — mostly training- and messaging-focused	AI Workout Builder (training only — no nutrition or review AI published)	AI Workout Builder blogged about; not listed on their main features or pricing pages	One AI layer across plans, nutrition logging, and weekly reviews — always approval-first
Price at 20 clients	$49/mo (Pro, monthly; $41/mo annual) before add-ons — nutrition adds $33–39/mo, automation $24–29/mo, payments $8–9/mo	$79/mo (Pro 30 — tiers stop at 15 then jump to 30; $71/mo billed annually) + $20–45/mo if nutrition is turned on	$57.99/mo (Standard) + a flat 5% fee on anything billed through TrueCoach Payments	$49/mo flat — nutrition and weekly reviews already included, nothing extra to switch on
Lock-in	Add-on stack (automation, meal plans, payments) isn't portable — cancel one and you lose just that piece, but the workflow you built around it goes too	Branded-app setup fee is a sunk cost; an independent App Store listing means stepping up to Studio/Enterprise pricing plus an Apple Developer Program business account	Leaving means renegotiating how clients pay you if you're on TrueCoach Payments	New platform, short track record — but no billing lock-in; concierge migration in

Pricing verified against each vendor's public pricing page, July 21, 2026. Software prices change — check current rates before deciding on price alone.

Trainerize

Trainerize is the pick if a large, branded exercise-video library and a fully white-labeled consumer app matter more to you than an all-in-one nutrition and review workflow. Its tiers stop at 15 clients then jump to 30, so 20 clients lands you on Pro 30 at $79/mo ($71/mo billed annually) — noticeably more than Everfit's $49/mo at the same headcount. Basic meal/macro tracking is included from the $9/mo Grow tier up, but the fuller Smart Meal Planner (2,400+ recipes, auto-generated plans) is a separate $20–45/mo add-on. Check-in forms auto-send and flag no-shows on a schedule, though reading answers and writing replies back is still on you. The branded consumer app is a real strength — mature, well-reviewed — but the $169 one-time setup fee only gets you a listing under Trainerize's own App Store presence; a fully independent listing needs the pricier Studio/Enterprise tier plus an Apple Developer Program business account.

TrueCoach

TrueCoach suits coaches who want training delivered cleanly and don't need a full nutrition or automation suite bundled in. Starter is $26.34/mo for up to 5 clients, Standard $57.99/mo for up to 20 (their most popular tier), Pro $136.99/mo for up to 50 — annual billing is cheaper across all three. Nutrition is thin compared to Everfit's food journal and macro tracking: coaches can set macro/calorie goals natively and clients log against them (or connect MyFitnessPal instead), but there's no meal-plan builder. The number that actually moves a working coach's bill isn't the subscription — it's TrueCoach Payments' processing fee, a flat 5% on every transaction as of January 7, 2026. Bill $5,000/mo of client payments through the platform and the fee alone is $250/mo, more than the Standard plan itself. If you don't route billing through TrueCoach, the subscription price is straightforward with no other hidden costs.

Spreadsheets + WhatsApp

This is where most independent coaches start, and it's not a bad place to start — zero software cost, full control, no platform risk, no add-on stack to assemble. The real cost shows up as your roster grows: check-ins live in one place, programs in another, nutrition photos get eyeballed manually in a chat thread, and nothing surfaces who actually needs your attention this week. It scales your hours, not your capacity. If you're reading a page like this one, there's a decent chance you already feel that ceiling — it usually shows up somewhere around 15–20 clients, right where a spreadsheet-and-chat stack stops being faster than software.

Where Amenti fits

Amenti is built for independent coaches and small teams running high-touch, premium coaching — a few clients on the free plan up to a full roster on Studio — where you write the programs and the relationship is the product. Every AI draft is approval-first: nothing reaches a client without you reviewing it. It is not the right fit yet for large studios that need a fully white-labeled consumer app today, coaches who want to hand-pick individual add-ons à la carte rather than one bundled price, anyone who needs wearable (Apple Health, Whoop, Garmin) or calendar sync right now, or anyone who wants built-in client payment collection on day one — invoicing still happens however you already do it.

See the full workflow, gaps included, on the 3-minute tour, or compare Trainerize alternatives or TrueCoach alternatives if one of those is the platform you're actually weighing, or the direct Trainerize vs TrueCoach comparison if you're deciding between those two specifically.

FAQ

Is there a truly free Everfit alternative?

Everfit's own Starter plan is already free for up to 5 clients (core workout builder, tracking, and messaging — automation, meal plans, and payments are separate paid add-ons). Amenti's Free plan covers up to 3 clients with AI nutrition logging included. Trainerize also has a permanent free Basic plan, but it's capped at a single client — more a trial than a working tier. TrueCoach has no free tier at all.

What's the cheapest way to replace Everfit for a small roster?

For 5 clients or fewer, Everfit's own free Starter plan is hard to beat on price — the switching case is about the add-on stack, not the base cost. For up to 20 clients wanting nutrition and check-ins bundled instead of stacked as separate add-ons, Amenti is a flat $49/mo.

Does Everfit have hidden fees?

Not hidden, but easy to undercount: the base Pro price ($49/mo at 20 clients) doesn't include automation (Autoflow, $24–29/mo), the fuller meal-plan and recipe library ($33–39/mo), or in-app payments ($8–9/mo). Turn on the full stack and $49/mo becomes closer to $110–130/mo.

Is Trainerize or TrueCoach cheaper than Everfit at 20 clients?

Everfit's base Pro price ($49/mo, or $41/mo annual) is cheaper than Trainerize's $79/mo (Pro 30, since its tiers jump from 15 to 30) and close to TrueCoach's $57.99/mo — but TrueCoach's nutrition is thinner (goal-tracking only, no meal-plan builder) and Trainerize's nutrition is also a paid add-on above the basic tier. The full picture depends on which add-ons you'd actually turn on.

Does Amenti have AI features Everfit doesn't?

Everfit publishes a genuinely broad AI suite — an assistant (Olly), an AI Workout Builder, AI-generated nutrition plans, and AI-drafted message replies, among others. What's different about Amenti is scope and price: one AI layer spans plans, nutrition logging, and weekly reviews together, included in the base $49/mo rather than assembled from separate add-ons — and every AI draft is approval-first, so nothing reaches a client until the coach reviews it.

Can I move my existing clients and history from Everfit to Amenti?

The founding cohort includes concierge migration: send over whatever spreadsheets, PDFs, or exports you're using today and Amenti sets up your roster, programs, and history — no manual re-entry on your end.

Amenti makes this comparison; we've kept the competitor strengths honest and dated the pricing above. Last verified July 21, 2026. See the full Amenti pricing.

Founding coach cohort · limited seats

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Apply for a founding spot and send us the spreadsheets and PDFs you use today. Within a day, your clients, programs, meal plans, and schedule are live in Amenti — you don't move a thing yourself.

Best fit

Independent coaches and online trainers with 5–40 active clients, currently juggling WhatsApp, spreadsheets, and PDFs.

What happens next

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