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4 Trainerize alternatives for high-touch coaches

An honest look at TrueCoach, Everfit, spreadsheets, and Amenti — real pricing at 20 clients, what each one is missing, and who should actually switch.

The short version

Stay on Trainerize if you need a deep exercise-video library and a fully branded consumer app, and don't mind a growing stack of paid add-ons as you add nutrition and billing. Consider TrueCoach or Everfit if you want training-only simplicity or à-la-carte pricing and are fine assembling nutrition, check-ins, and automation yourself, line by line. Switch to Amenti if you run a high-touch roster of 5–40 clients and want programming, AI photo nutrition logging, check-ins, and weekly reviews handled by one AI-drafted workflow at one price — in exchange for being early on a newer platform.

The honest matrix

	Trainerize	TrueCoach	Everfit	Amenti
Programming	Deep exercise/video library; AI Workout Builder on Grow+	Clean program builder, 3,000+ exercise videos	Strong builder, forms & tasks, community templates	AI drafts a plan from intake; you review and approve
Nutrition	Paid add-on: $20–45/mo (Advanced Nutrition)	No built-in meal/macro tool — MyFitnessPal link only	Paid add-on: $33–39/mo (Meal Plans & Recipe Books)	AI photo meal logging included in the base price
Check-ins / reviews	Manual — no dedicated weekly-review workflow	Manual — no automated review assembly	Partial via Autoflow add-on: $24–29/mo	Attention inbox + pre-assembled weekly review, included
Client app quality	Mature, well-reviewed; branded app $169 one-time + $99 Apple fee	Mature; custom branded theming on Standard+	Solid; custom branding on Pro+, group chat on Studio	One app for training, nutrition, and chat together — newer, less battle-tested
Messaging context	In-app messaging, separate from program/nutrition views	In-app messaging	In-app messaging; group chat/broadcast on Studio	Chat sits next to the client's plan and history in one record
AI assistance	AI Workout Builder only (workouts, not nutrition/reviews)	None published	None published	Across plans, nutrition logging, and weekly reviews — always approval-first
Price at 20 clients	$45–71/mo base (lands between the Pro 15 / Pro 30 tiers) + $10/mo billing + $20–45/mo nutrition if used	$57.99/mo (Standard) + a flat 5% fee on any billing run through TrueCoach Payments	$41/mo annual (Pro base) + $24–39/mo per add-on actually turned on	$139/mo all-in ($49 + 15 × $6) — nutrition and reviews included, nothing extra to switch on
Lock-in	Branded-app fee is a sunk cost tied to their infrastructure	Leaving means renegotiating how clients pay you	Add-on stack (automation, meal plans, payments) isn't portable	New platform, short track record — but no billing lock; concierge migration in and no built-in payment collection to lock you in (yet)

Pricing verified against each vendor's public pricing page, July 16, 2026. Software prices change — check current rates before deciding on price alone.

TrueCoach

TrueCoach suits coaches who want training delivered cleanly and don't need nutrition or automation from the same tool. Starter is $26.98/mo for 5 clients, Standard $57.99/mo for 20, Pro $136.99/mo for 50 (annual billing is cheaper on all three). The number that actually moves the bill for a working coach isn't the subscription — it's TrueCoach Payments, which raised its transaction fee to a flat 5% on January 7, 2026. Bill $5,000/mo through the platform and the fee alone is $250/mo, more than the Standard plan itself. If you don't route client billing through TrueCoach, the subscription price is straightforward and there are no other hidden costs to speak of.

Everfit

Everfit's free Starter plan (5 clients, core features) is the most generous free tier in the category, and Pro is genuinely cheap at the entry end — $41/mo annual for 20 clients. The catch is that a real coaching business needs the add-ons: Autoflow automation ($24–29/mo), meal plans ($33–39/mo), and payments ($8–9/mo) are all separate line items. Turn on what a working coach actually uses and $41 becomes closer to $100–120/mo. Everfit is a fair pick if you want to hand-pick exactly which pieces you pay for and skip the rest.

Spreadsheets + WhatsApp

This is where most independent coaches start, and it's not a bad place to start — zero software cost, full control, no platform risk. The real cost shows up as your roster grows past ten or so clients: check-ins live in one place, programs in another, nutrition photos get eyeballed manually in a chat thread, and nothing surfaces who actually needs you this week. It scales your hours, not your capacity. Several of the coaches we've talked to who are actively shopping for software today are shopping precisely because this stack stopped scaling around the 15–20 client mark.

Where Amenti fits

Amenti is built for independent coaches and small teams running high-touch, premium coaching — 5 to 40 active clients, where you write the programs and the relationship is the product. Every AI draft is approval-first: nothing reaches a client without you reviewing it. It is not the right fit yet for large studios that need a fully white-labeled consumer app today, coaches whose main need is a huge stock exercise-video library, anyone who needs wearable (Apple Health, Whoop, Garmin) or calendar sync right now, or anyone who wants built-in client payment collection on day one — invoicing still happens however you already do it.

See the full workflow, gaps included, on the 3-minute tour.

FAQ

Is there a truly free Trainerize alternative?

Everfit's Starter plan is free for up to 5 clients and covers the core features (workout builder, tracking, messaging) — automation, meal plans, and payments are separate paid add-ons. Amenti doesn't have a free tier; the founding cohort runs free for 3 months instead, with a real (paid) plan afterward.

What's the cheapest way to replace Trainerize for a small roster?

For 5 clients or fewer: Everfit's free Starter plan costs nothing. For 5–20 clients wanting nutrition and check-ins bundled instead of stacked as add-ons: Amenti starts at $49/mo for up to 5 clients, $6/client after that.

Does Trainerize have hidden fees?

Not hidden, but easy to undercount: the nutrition add-on ($20–45/mo), in-app billing ($10/mo plus Stripe's own processing fees), and the branded-app one-time fee ($169, plus $99 if you publish on Apple) are all separate from the headline plan price.

Is TrueCoach cheaper than Trainerize?

The base subscriptions are close at most client counts. The real difference is TrueCoach doesn't offer nutrition at all (so there's no nutrition add-on to compare), but its optional payment processing carries a flat 5% fee as of January 2026 — at meaningful billing volume that outweighs any subscription difference.

Does Amenti have AI features the others don't?

Yes — AI photo nutrition logging, AI-drafted training plans from intake, and pre-assembled weekly reviews, all in the base price. It's approval-first: Amenti prepares the draft, the coach reviews and approves before anything reaches a client.

Can I move my existing clients and history from Trainerize to Amenti?

The founding cohort includes concierge migration: send over whatever spreadsheets, PDFs, or exports you're using today and Amenti sets up your roster, programs, and history within 24 hours — no manual re-entry on your end.

Amenti makes this comparison; we've kept the competitor strengths honest and dated the pricing above. Last verified July 16, 2026. See the full Amenti pricing.

Founding coach cohort · limited seats

3 months free. Set up for you in 24 hours.

Apply for a founding spot and send us the spreadsheets and PDFs you use today. Within a day, your clients, programs, meal plans, and schedule are live in Amenti — you don't move a thing yourself.

Best fit

Independent coaches and online trainers with 5–40 active clients, currently juggling WhatsApp, spreadsheets, and PDFs.

What happens next

Apply below and tell us how you run things today.
If it's a fit, we do a 15-minute call and you send us your files.
Within 24 hours, your whole business is live in Amenti.