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Trainerize vs TrueCoach: the honest 2026 comparison

A head-to-head on pricing, nutrition, and check-ins — plus where Amenti fits as a third option, if you're shopping rather than just switching between these two.

The short version

Choose Trainerize if you want a large exercise library and a fully branded consumer app for clients, and don't mind an add-on stack for deeper nutrition tools. Choose TrueCoach if you want simple, no-frills training delivery for a small 1:1 roster and don't bill much client volume through TrueCoach Payments — its flat 5% fee can outgrow the subscription itself. Consider Amenti if you'd rather have programming, AI photo nutrition logging, check-ins, and weekly reviews bundled at one flat price instead of assembled from either platform's add-ons.

The honest matrix

	Trainerize	TrueCoach	Amenti
Programming	Deep exercise/video library; AI Workout Builder on paid tiers	Clean program builder, 3,000+ exercise videos	AI drafts a plan from intake; you review and approve
Nutrition	Basic meal/macro tracking included from Grow ($9/mo) up; the Smart Meal Planner (2,400+ recipes, auto-generated plans) is a $20–45/mo add-on	Built-in macro/calorie goal tracking (coach sets goals, client logs) — no meal-plan builder; MyFitnessPal integration also available	AI photo meal logging included in the base price, every tier
Check-ins / reviews	Check-in forms auto-send and flag no-shows on a schedule; reading answers and writing replies is still manual	Manual — no automated review assembly	Attention inbox + pre-assembled weekly review, included
Client app	Mature, well-reviewed; branded app $169 one-time (Pro) — stays under Trainerize's own App Store listing on iOS, not an independent one; a dedicated listing needs the pricier Studio/Enterprise tier	Mature; custom branded theming on Standard+, but clients still use the TrueCoach app, not a branded one	One app for training, nutrition, and chat together — newer, less battle-tested
Messaging context	In-app messaging, separate from program/nutrition views	In-app messaging	Chat sits next to the client's plan and history in one record
AI assistance	AI Workout Builder (training only — no nutrition or review AI published)	AI Workout Builder blogged about; not listed on their main features or pricing pages	One AI layer across plans, nutrition logging, and weekly reviews — always approval-first
Price at 20 clients	$79/mo (Pro 30 — tiers stop at 15 then jump to 30; $71/mo billed annually) + $20–45/mo if nutrition is turned on	$57.99/mo (Standard) + a flat 5% fee on every transaction through TrueCoach Payments — that fee alone is $250/mo on $5,000/mo of client billing	$49/mo flat — nutrition and weekly reviews already included, nothing extra to switch on
Lock-in	Branded-app setup fee is a sunk cost; an independent App Store listing means stepping up to Studio/Enterprise pricing plus an Apple Developer Program business account	Leaving means renegotiating how clients pay you if you're on TrueCoach Payments	New platform, short track record — but no billing lock-in; concierge migration in

Pricing verified against each vendor's public pricing page, July 20, 2026. Software prices change — check current rates before deciding on price alone.

Trainerize

Trainerize is the pick if you want a large exercise-video library and a fully branded consumer app for clients — though on iOS the Pro tier's app still lives under Trainerize's own App Store listing, not yours; an independent listing needs the pricier Studio/Enterprise tier. Its AI Workout Builder handles training, and basic meal/macro tracking is included from the Grow tier up, though the deeper recipe/meal-plan tools stay bolt-on; check-in forms auto-send and flag no-shows on a schedule, but reading answers and writing replies is still manual. Pricing runs on a client-count slider rather than fixed steps: it stops at a Pro 15 tier, then jumps to Pro 30 at $79/mo month-to-month ($71/mo annual), so a 20-client coach pays for headroom they aren't using yet. Add the Smart Meal Planner ($20–45/mo) for the deeper nutrition tools, and budget the $169 one-time branded-app fee — on iOS it stays under Trainerize's own App Store listing rather than yours, as above. No payment-processing fee like TrueCoach's — billing runs through Trainerize's own in-app option or however you already invoice.

TrueCoach

TrueCoach suits coaches who want training delivered cleanly and don't need a full nutrition or automation suite bolted onto the same tool — no branded app, no per-client automation stack, just a fast program builder and a straightforward client app. Starter is $26.34/mo for up to 5 clients, Standard $57.99/mo for up to 20 (its most popular tier), Pro $136.99/mo for up to 50 — annual billing is cheaper across all three. Nutrition is thin: coaches set macro/calorie goals natively and clients log against them (or connect MyFitnessPal instead), but there's no meal-plan builder. The number that actually moves a working coach's bill isn't the subscription — it's TrueCoach Payments' processing fee, a flat 5% on every transaction as of January 7, 2026. Bill $5,000/mo of client payments through the platform and the fee alone is $250/mo, more than the Standard plan itself.

Where Amenti fits

Amenti is built for independent coaches and small teams running high-touch, premium coaching — a few clients on the free plan up to a full roster on Studio — where you write the programs and the relationship is the product. Every AI draft is approval-first: nothing reaches a client without you reviewing it. It is not the right fit yet for coaches whose main need is a huge stock exercise-video library, anyone who needs wearable (Apple Health, Whoop, Garmin) or calendar sync right now, or anyone who wants built-in client payment collection on day one — invoicing still happens however you already do it, so there's no processing fee to weigh either way.

See the full workflow, gaps included, on the 3-minute tour, or read the dedicated Trainerize alternatives and TrueCoach alternatives pages if you're weighing more than these two.

FAQ

Is Trainerize or TrueCoach better for a solo coach with around 20 clients?

It depends what you're optimizing for. TrueCoach is cheaper on paper ($57.99/mo vs Trainerize's $79/mo at that headcount) and simpler to run day-to-day, but if you bill meaningful client volume through TrueCoach Payments, its flat 5% fee can erase that price advantage fast. Trainerize costs more upfront but has no payment-processing fee of its own and gives you a fully branded consumer app.

Which is cheaper, Trainerize or TrueCoach?

At the subscription level, TrueCoach's $57.99/mo (Standard, 20 clients) undercuts Trainerize's $79/mo (Pro 30, same headcount, since tiers stop at 15 then jump to 30). Factor in TrueCoach's 5% payment fee on real billing volume, though, and the gap can flip — a coach billing $5,000/mo through TrueCoach Payments pays more in fees alone than Trainerize's full subscription.

Does either Trainerize or TrueCoach include real nutrition tracking?

Both are thin here compared to a nutrition-first tool. Trainerize includes basic meal/macro tracking from its Grow tier ($9/mo) up, with the deeper 2,400+-recipe Smart Meal Planner as a $20–45/mo add-on. TrueCoach only lets clients log against coach-set macro/calorie goals natively — no meal-plan builder at any tier.

Which has better AI features, Trainerize or TrueCoach?

Both publish an AI Workout Builder for training. TrueCoach's is blogged about but doesn't appear on its main features or pricing pages, so treat it as newer/less central to the product. Trainerize's is training-only — neither has published AI for nutrition or check-in review yet.

Is there a third option worth considering besides Trainerize and TrueCoach?

If the appeal of both is really "one tool that handles training, nutrition, and check-ins without an add-on stack," Amenti is built for exactly that: AI photo nutrition logging, an attention inbox, and pre-assembled weekly reviews included at a flat $49/mo for up to 20 clients, with every AI draft requiring your approval before a client sees it. It's newer than either platform, so weigh that against the bundling.

Can I move my existing clients and history from Trainerize or TrueCoach to Amenti?

The founding cohort includes concierge migration: send over your exports, program templates, or spreadsheets from either platform and Amenti sets up your roster, programs, and history — no manual re-entry on your end.

Amenti makes this comparison; we've kept both platforms' strengths honest and dated the pricing above. Last verified July 20, 2026. See the full Amenti pricing.

Founding coach cohort · limited seats

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Apply for a founding spot and send us the spreadsheets and PDFs you use today. Within a day, your clients, programs, meal plans, and schedule are live in Amenti — you don't move a thing yourself.

Best fit

Independent coaches and online trainers with 5–40 active clients, currently juggling WhatsApp, spreadsheets, and PDFs.

What happens next

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