Compare

3 CoachRx alternatives for high-touch coaches

An honest look at Trainerize, TrueCoach, spreadsheets, and Amenti — real pricing at 20 clients, what CoachRx's 2% billing fee actually covers, and who should actually switch.

The short version

Stay on CoachRx if OPEX's program-design methodology, RxBot's AI programming assist, and built-in video/voice client messaging already fit how you coach — every tier ships every feature, so you're only ever paying for client capacity. Consider Trainerize if a large branded exercise-video library matters more than habit-based lifestyle tracking, or TrueCoach if you want simpler training delivery without a business-suite layer attached — just watch TrueCoach's non-optional 5% payment fee against CoachRx's opt-in 2%. Switch to Amenti if you want AI photo nutrition logging and a pre-assembled weekly review bundled with programming at one flat price, in exchange for being early on a newer platform without CoachRx's PT/S&C-specific assessment tooling.

The honest matrix

	CoachRx	Trainerize	TrueCoach	Amenti
Programming	60+ OPEX-designed program templates, periodization tools, and RxBot (an AI assistant that helps draft programming) on one unified calendar spanning exercise, nutrition, and lifestyle	Deep exercise/video library; AI Workout Builder on paid tiers	Clean program builder, 3,000+ exercise videos	AI drafts a plan from intake; you review and approve
Nutrition	Lifestyle Rx: coaches prescribe daily habit targets (e.g. a protein goal) and clients check them off yes/no, plus a Macro Calculator for setting targets — there's no food logging or photo-based meal tracking at all	Basic meal/macro tracking included from Grow ($9/mo) up; the Smart Meal Planner (2,400+ recipes, auto-generated plans) is a $20–45/mo add-on	Built-in macro/calorie goal tracking (coach sets goals, client logs) — no meal-plan builder; MyFitnessPal integration also available	AI photo meal logging included in the base price, every tier
Check-ins / reviews	Touchpoint tracking and progress reports feed the coach dashboard, but reading them and writing a synthesized weekly response is still manual work	Check-in forms auto-send and flag no-shows on a schedule; reading answers and writing replies is still manual	Manual — no automated review assembly	Attention inbox + pre-assembled weekly review, included
Client app quality	Built-in video, voice, and text messaging in the client app is a genuine differentiator — but a recent 5-star reviewer's stated wish was still 'roll out the new CoachRx client app already and replace the old one'	Mature, well-reviewed; branded app $169 one-time (Pro) — stays under Trainerize's own App Store listing on iOS, not an independent one; a dedicated listing needs the pricier Studio/Enterprise tier	Mature; custom branded theming on Standard+	One app for training, nutrition, and chat together — newer, less battle-tested
Messaging context	Video and voice calling alongside text, in one thread — deeper than any other option here — though still a separate view from the program/lifestyle calendar	In-app messaging, separate from program/nutrition views	In-app messaging	Chat sits next to the client's plan and history in one record
AI assistance	RxBot assists programming design; no published AI for nutrition logging or weekly-review writing	AI Workout Builder (training only — no nutrition or review AI published)	AI Workout Builder blogged about; not listed on their main features or pricing pages	One AI layer across plans, nutrition logging, and weekly reviews — always approval-first
Price at 20 clients	$79/mo (the 6–50 client tier, monthly billing) or $67/mo billed annually — every tier ships every feature, so you're only ever paying for client capacity, not add-ons	$79/mo (Pro 30 — tiers stop at 15 then jump to 30; $71/mo billed annually) + $20–45/mo if nutrition is turned on	$57.99/mo (Standard) + a flat 5% fee on anything billed through TrueCoach Payments	$49/mo flat — nutrition and weekly reviews already included, nothing extra to switch on
Lock-in	No forced billing lock-in — CoachRx's own Business Suite (storefronts, contracts, payroll) is opt-in and only charges its 2% fee on top of Stripe's 2.9%+$0.30 if you actually use it; the real switching cost is re-building your OPEX template library and RxBot history elsewhere	Branded-app setup fee is a sunk cost; an independent App Store listing means stepping up to Studio/Enterprise pricing plus an Apple Developer Program business account	Leaving means renegotiating how clients pay you if you're on TrueCoach Payments	New platform, short track record — but no billing lock-in; concierge migration in

Pricing verified against each vendor's public pricing page, July 24, 2026. Software prices change — check current rates before deciding on price alone.

Trainerize

Trainerize is the pick if a large, branded exercise-video library and a fully white-labeled consumer app matter more to you than habit-based lifestyle tracking or in-app video calling. At 20 clients it lands on Pro 30 — $79/mo month-to-month ($71/mo annual) — effectively the same headline price as CoachRx's 6–50 tier, but Trainerize gates its fuller Smart Meal Planner behind a separate $20–45/mo add-on, where CoachRx's Lifestyle Rx and Macro Calculator ship on every tier already. Trainerize doesn't do CoachRx's built-in video/voice calling or OPEX-style program templates, but its branded app and exercise library are more mature and longer-proven.

TrueCoach

TrueCoach suits coaches who want training delivered cleanly without CoachRx's business-suite layer (storefronts, contracts, payroll) attached. Standard is $57.99/mo for up to 20 clients — cheaper on paper than CoachRx's $79/mo 6–50 tier — but TrueCoach Payments charges a flat 5% fee on everything billed through the platform, no opt-out if you want to use their processor at all. CoachRx's 2% fee, by contrast, is genuinely optional: skip its Business Suite and pay nothing extra. Nutrition is thin on both — TrueCoach at least lets clients log against macro/calorie goals natively, where CoachRx's Lifestyle Rx is habit checkboxes only, no logging.

Spreadsheets + WhatsApp

This is where most independent coaches start, and it's not a bad place to start — zero software cost, full control, no per-client tier math to track. The real cost shows up as your roster grows past the CoachRx entry tier's 5-client cap: check-ins live in one place, programs in another, and nothing surfaces who actually needs your attention this week without you manually scanning every thread. It scales your hours, not your capacity. If you're reading a page like this one, there's a decent chance you already feel that ceiling — it usually shows up somewhere around 15–20 clients, right where a spreadsheet-and-chat stack stops being faster than software.

Where Amenti fits

Amenti is built for independent coaches and small teams running high-touch, premium coaching — a few clients on the free plan up to a full roster on Studio — where you write the programs and the relationship is the product. Every AI draft is approval-first: nothing reaches a client without you reviewing it. It is not the right fit yet for coaches who need CoachRx's PT/sports-chiro-specific assessment tooling and OPEX template library, anyone who wants built-in video/voice calling with clients today, anyone who needs wearable (Apple Health, Whoop, Garmin) or calendar sync right now, or anyone who wants a built-in storefront and contract/payroll suite the way CoachRx's Business Suite offers — invoicing still happens however you already do it.

See the full workflow, gaps included, on the 3-minute tour, or compare Trainerize alternatives, TrueCoach alternatives, or PT Distinction alternatives if one of those is the platform you're actually weighing.

FAQ

Does CoachRx have a free plan?

No — CoachRx offers a 14-day free trial, not an ongoing free tier. Its cheapest paid tier is $29/mo (or $25/mo billed annually) for 1–5 clients. Amenti's Free plan covers up to 3 clients on an ongoing basis, with AI nutrition logging included.

What does CoachRx actually cost at 20 clients?

$79/mo on monthly billing, or $67/mo if you commit to annual billing — 20 clients falls in CoachRx's 6–50 client tier. Every CoachRx tier includes the identical feature set (Programs, Assessments, Business Suite, Messaging, RxBot); you're paying purely for client capacity, not unlocking features.

Does CoachRx track client nutrition?

Not with food logging. CoachRx's Lifestyle Rx lets a coach prescribe daily habit targets (like a protein goal) that clients check off yes/no, plus a Macro Calculator for setting targets — but there's no meal logging, calorie counting, or photo-based food tracking on the platform at all.

What is CoachRx's 2% fee, exactly?

It's the CoachRx Business Suite fee — 2% on top of Stripe's standard 2.9% + $0.30 — and it's optional: it only applies if you use CoachRx's built-in billing, storefronts, and contracts. Run your subscriptions through your own processor instead and you pay CoachRx nothing extra.

Who is CoachRx actually built for?

OPEX-designed programming templates and touchpoint/assessment tooling point CoachRx at strength & conditioning coaches, physical therapists, and sports chiropractors specifically — coaches whose methodology already fits an OPEX-style framework, more than general online fitness coaching.

Can I move my existing clients and history from CoachRx to Amenti?

The founding cohort includes concierge migration: send over whatever program templates, spreadsheets, or exports you're using today and Amenti sets up your roster, programs, and history — no manual re-entry on your end.

Amenti makes this comparison; we've kept the competitor strengths honest and dated the pricing above. Last verified July 24, 2026. See the full Amenti pricing.

Founding coach cohort · limited seats

3 months free. Set up for you in 24 hours.

Apply for a founding spot and send us the spreadsheets and PDFs you use today. Within a day, your clients, programs, meal plans, and schedule are live in Amenti — you don't move a thing yourself.

Best fit

Independent coaches and online trainers with 5–40 active clients, currently juggling WhatsApp, spreadsheets, and PDFs.

What happens next

Apply below and tell us how you run things today.
If it's a fit, we do a 15-minute call and you send us your files.
Within 24 hours, your whole business is live in Amenti.